IN - NATURALIS

We reveal our latest collection that embodies the values of our company

IN-NATURALIS =
VERSATILITY,
EVOLUTION,
ETHICS

A true expression of the Organethic philosophy, the In-Naturalis collection highlights the material and naturalness of the hair, echoing its cult products, and drawing inspiration from the true trend, the most authentic one of being oneself, showing one’s own nature without having to homologate to styles too far from ourselves.
The ethical evolution of our new collection is expressed in a concept of continuous versatility inspired by respect for health and the environment in a range of chromatic nuances that look to the contemporary in absolute respect of the hair and the person.

IN-NATURALIS =
VERSATILITY, EVOLUTION, ETHICS

A true expression of the Organethic philosophy, the In-Naturalis collection highlights the material and naturalness of the hair, echoing its cult products, and drawing inspiration from the true trend, the most authentic one of being oneself, showing one’s own nature without having to homologate to styles too far from ourselves.
The ethical evolution of our new collection is expressed in a concept of continuous versatility inspired by respect for health and the environment in a range of chromatic nuances that look to the contemporary in absolute respect of the hair and the person.
IN NATURALIS 1
IN NATURALIS 3
IN NATURALIS 2
IN NATURALIS 4

Artistic Team and Products:
Organethic

Stylistic direction:
Stefano Bonomi

Photography:
Laura Tedeschi

Make up:
Danijela Brozovic

Creativity & Consulting:
Lucia Ferraro